How do you start building your brand?
Think about what makes you and your business unique.
The most important thing when running a one-person business is to be authentic. It may have been different thirty years ago, but in today’s world there is no shame in being a brand of one. So own it… turn what could be seen as a negative, into a positive.
Don’t think about that big company selling products or services in your category as your competition. They are not! Figure out what makes you unique as a one-person business, and focus on that. This is your USP (unique selling proposition). That might include personal service, one-on-one relationships with the CEO (you!), fast customer response, customization & personalization of products or services, etc. You get the idea.
Think about the aspects of your business that are uniquely you, and that customers in your target niche will value. This is your Unique Selling Proposition (USP).
Write down your USP - this is your Brand of One!